Build the world’s greatest brands in gaming through digital fashion wearables—and discover how you can apply them as a founder, business, investor, or professional with Game-Changing Style.

Global gaming market est. revenue $188 billion in 2023.'--Jing Daily Oct 2023

THE FUTURE OF FASHION IS IN GAMING

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This show's Trivia Question:

Which of the following player types according to Dr. Bartle's Taxonomy might be most interested in collecting and customizing skins?

Is it..

A) Achievers

B) Explorers

C) Socializers

D) Killers

A & C!

Hover here to reveal the answer

Past Episodes:

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Game-Changing Style is the first official source dedicated to fashion across the global gaming market. Discover our research, insights, and real-world examples of client impact, all designed to help you understand the key forces driving change for brands in the gaming industry and accelerate your path to value.

SERVICES

Data-Driven Insights

We provide integrated research solutions to luxury fashion brands, retail brands, venture capital firms, technology companies, and gaming developers, publishers, and studios.

Tailored Strategies

Our expertise enables clients to identify the most suitable games, understand their in-game audiences, and create effective collaborations that resonate with fashion-conscious gamers.

Opportunities Worldwide

Discover the untapped potential of the booming Asian gaming industry through our comprehensive reports on the Chinese and South Korean gaming markets.

Reach Real Gamers

Our team of passionate gamers unlocks game-specific consumer data and profiles to ensure your brand authentically appeals to gaming audiences.

75% of gamers surveyed expressed frustration with brands that fail to understand, respect, or authentically fit into gaming spaces. We help companies avoid these pitfalls by equipping them with essential knowledge for a successful and seamless onboarding experience.

Gaming Entry Blueprint

Ideal for brands new to the gaming space.

Digital Fashion Integration

For brands ready to invest in digital transformation.

Membership

Curated insights and updates designed to keep you ahead of the curve.

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Transformation Starts Here

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I can't thank [them] enough for their help. Following our initial meeting...they put together a hugely valuable information pack showing me how to get started in the easiest way. The insider industry knowledge they so generously shared is already proving to be so valuable and I would 100% recommend them to anyone else thinking about taking their fashion brand into the gaming space."

— Pallavi Davé, ex- Epic Games Associate Producer and Founder & Director of Inkwell Studios